Aligning IP with business growth - Practical tools to get the 'right IP resources' at the 'right place and time'
The course Aligning IP with Business Growth is an in-depth course for helping you (re)align IP with the business. This course is not an extensive lecture about theoretical concepts. Instead, the course is 100% based on insights gained from actual practice; it provides tools, dashboards and empirical thinking directly applicable by the participants.
- (Re)align IP and the business focus, with a cross-functional, step-by-step methodology.
- Business categorization (growth vs legacy). Interview management. Business scoring to link IP with financials and business strategy.
- IP mapping/scoring. Gap analysis IP vs business. Steering dashboards
- Scenario-making for portfolio development and target-setting tools (using Excel)
- Prioritization: where to spend the "right IP resources" at the right place and at the right time. Prepare a roadmap to foster proactivity, impact and visibility.
- Experience it with peers face-to-face, where you apply and present the tools in teams (1 day)
| Veranstaltungs-Code | FB24-403540-61077461 |
Bildungsziel der Schulung:
Prioritization to further align with the business has been a recurring challenge for IP, regardless of the size of the IP department/function/portfolio. In various reports e.g. from KPMG, proactive advice to internal clients (R&D, marketing, management) is the top priority. Executives often challenge IP. Do we use the right resources for the right activities? Can we link IP to financials?
Could we achieve the same IP protection level in a different way? Is there a more optimum model budget-wise? Reconciling IP support with long-term growth and cost optimization is another challenging reality, especially when case workload keeps growing. For those facing these challenges and concerns, this course has been designed for you.
Veranstaltungsort:
Online-Webinar
weitere Orte/Termine
Kursart:
Online-Webinar
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